When models register with any agency, it helps to know a little about the business and how an agency works. Not all agencies are the same. Some will work a little differently to others, but they all have the same ambition: to increase both model and client lists, and to offer more models the right jobs.
We’ve always been completely transparent. We’re open to suggestions and feedback, so we encourage anyone to contact us, and we’re happy for models (and parents of models) to visit our office in Norwich by appointment. We’ve built a fantastic team over the years and they’re all professionals dedicated to helping our models and clients, and thus increasing our business. Without our team we wouldn’t be in business, and the same applies with our models and the brands who we supply the talent to.
We began in 1990, when our founders Damian and Suzy turned their love of photography into a successful modelling employment agency. To this day, they love to give models the good news that they’ve been chosen for the very best commercial modelling jobs in the country. It’s the bedrock of Models Direct, and our philosophy of encouraging anyone to be a model has never altered. Anyone at all can be a model, as the thousands of reviews prove.
That’s a little bit of our history. Now, in 2025, we adopt the same ethos as we did when we began…but we’re far bigger with more ambition. As the UK’s no.1 modelling employment agency, we have relationships with far more brands constantly searching the best commercial models to help with their marketing campaigns. It’s why top brands from all industries come to us with modelling briefs, trusting us to provide them with the right modelling talent – including pet models.
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We’re regulated by the government, which means we undergo regular inspections to keep our business running smoothly. This means our models can be confident that our operations are subject to strict conditions. We are an employment agency, not a business that simply charges people for taking photos without the chance of every being offered work. Indeed, we never charge for photos – the small admin fee is a contribution toward the costs of including models on www.modelsdirect.com, access to which is available to vetted clients only. This is industry standard and gives models the chance to be seen by the decision makers – our wonderful clients.
We have several automated systems in place that act as a reminder for models to keep their details updated. Models can also track how many searches or portfolio views they receive.
We generate weekly newsletter emails, so models can see the type of work that is available, as well as receive advice to improve portfolios.
There’s a huge difference between a “showcase” agency and a regulated employment agency. We urge models not to fall foul of being seduced by glitzy websites and wild promises. Modelling is very competitive, but all our registered models can be sure they’re in the best place to be recognised by top brands throughout the UK.
