Social media marketing to get you and your brand noticed…
The use of social media has really taken the world by storm and as it has become increasingly popular through the years, it has demonstrated that it’s a fantastic marketing tool. How? It leverages marketing by making it a much more interactive, engaging and memorable experience for everyone. And as it continues to grow, you can bet that if you use it effectively, you’ll get noticed. You’ll be able to expand your reach which will increase and attract more attention.
So, what does it take to market yourself and market yourself effectively?
For someone to thrive, like a social media influencer or a model (yay – we just had to include all you budding and expert models), you need to master the art of influence and influencing others starts off with a key ingredient – credibility. It’s all well and good to have catchy and persuasive content on your platforms but you really want to hook your readers in. You’ll want to draw them into you and your brand by building trust in you. This takes time, patience and consistent effort to build up as it doesn’t happen overnight but once you’re there, it’ll open doors to amazing opportunities.
Influencer Marketing
One clever way of marketing yourself or your brand is to dip into influencer marketing. With millions of people following their favourite celebrities, reality stars and brands right this very minute on spaces like Instagram, Twitter and Facebook is mind boggling. You’ll see for yourself that influencer marketing can help propel you in a way that broadens your audience. This helps you drive forward with more people engaging with you.
Who are influencers?
Influencers are people who accumulate a lot, and we mean a lot, of followers on their social media channels. They can then promote other businesses, products, services or people like you, depending on who has approached them, which may interest their own followers generating potential sales. There are of course a lot of perks being an influencer too – you get a lot of freebies, money for the position and power you’re in and continued self marketing.
The beauty of being an influencer is, and as it’s term suggests, followers truly trust and value their opinions, recommendations and advice. With their established credibility, you can take advantage by partnering with those who are relevant to your industry. We see many model influencers collaborate with one another, from Gigi Hadid through to Kylie Jenner and not only does this really delight their fans but also helps their exposure increase as their fan base catapults.
Through posts, videos, giveaways or shout outs, influencers can get the ball rolling by sharing brands with their audience or if it’s another person (like you), help your own following grow.
So, what does it take to market yourself and market yourself effectively?
For someone to thrive, like a social media influencer or a model, you need to master the art of influence and influencing others starts off with a key ingredient – credibility. It’s all well and good to have great and persuasive content on your platforms but you really want to hook your readers in. You’ll want to draw them into you and your brand by building trust in you. This takes time, patience and consistent effort to build up as it doesn’t happen overnight but once you’re there, it’ll open doors to amazing opportunities.
Get in touch with an influencer
To gain that credibility, getting in touch with an influencer is a good way to kick-start your social media journey. If you’re able to offer them something in return for their time as an incentive, such as a freebie, this may help grab their attention. This may lead to more collaborations with them or others they know helping you branch out and network.
The key takeaway
Social media marketing, if used wisely, can help you market yourself no matter which industry you are specialised in.
Remember that it does take time to grow brand credibility, and unfortunately only one mistake can break all that hard work and time you’ve invested in.
Focus on the positives and always aim to deliver amazing experiences for your audience.
