You might have heard of Instagram influencers, YouTube influencers, model influencers and fashion influencers, right? This blog is dedicated to these powerhouses and how you could become one!
With the growth of the internet and social media, the way the world communicates is certainly a lot different to what it was like when our Models Direct agency was set up over 30 years ago.
Reels, tweets, and DMs are only just a few of the new additions added to the mix of everyday life. The super turbo speed at which information is reaching us is also incredible, much like sci-fi coming to life.
With this, new trends and emerging innovations have been unlocked and the voice of influencers has become a need for a whole range of industries across the globe.
What do influencers do?
They have the power to influence new audiences, drive traffic, increase engagement and eventually help sell products or services. Best of all, influencers don’t need to be famous!
Want to become one? Here are some basic steps Models Direct can offer:
Identify your interests
Which industry niche makes you sit up, light up and take notice? What are your passions and interests?
Once you’ve decided on where you’re heading you can see what other existing influencers in your chosen industry are getting up to. What makes them shine? Are there any gaps you can identify that you could fill in which will make you stand out from the competition?
Define your brand
What will make you stand out from the crowd? What will attract audiences? Will they be receiving something unique from you?
You can start thinking about what your online details will be. Your brand name, profile picture, bio and what content you’ll be delivering to your audience is an essential start.
Get cracking with the content
Post a mix of content across different platforms to keep your work varied and interesting for your audience. Post regular content and don’t let the quality of your vision stop you as you’re just starting. You can purchase cheap ring lights or look for a more well-known brand in the sale section. Remember to read the reviews.
Engage with your audience
Be interactive by responding to questions and comments. Show your audience that you appreciate them and the time they’ve taken to reach out and check your content.
Encourage your audience to participate through live streams, Q&A sessions and fun challenges and giveaways.
Make your content grow
Use hashtags and SEO to drive traffic to your content. Collaborate with other influencers to build a wider audience.
These are some of the basic steps to help you kick-start the journey of being an influencer.
Fun fact: Coral Golding has been one of our female models, and is a successful digital creator with 188K followers on Insta.
Becoming an influencer doesn’t usually happen overnight – let’s be realistic. Yes, some content creators might experience a post which turns them into a viral sensation, but this doesn’t happen for everyone.
Remember to stay patient, keep updated on trends and take some time to analyse your performance to see what’s working and what’s not.
For more info, speak to our MD team who are happy to help.
