Everyone likes to be involved, and everyone likes to receive appreciation because of their efforts or talent. That’s human nature, and we respect that. That’s why it’s important to understand that just about anyone can work with brands as a commercial model.
Of course, it helps models if they are seen by brands in the first place. This is where we come in, by presenting brands with the best-suited models for their advertising campaigns. When brands make their choice, we take great pride in informing the successful model. And an important ingredient in the modelling process is how diversity can affect a brand’s decision.
Not all clients are looking for models of diversity all the time, just as not every brand is searching for models of a certain height, or a certain age. That could be an example of diversity in the commercial modelling industry, but there’s so much more to it than different ages, heights and weights.
As we progress into the second half of the 2020s, we are inundated with advances in technology, and the term “Brave New World” is never more apt. We like progress, and we like technology, but there is always a place for real people in modelling campaigns. Brands prefer to reflect the real world, as this gives an air of authenticity, which makes the consumer (customers) feel important and take note of what the brand is offering them. Customers are not naïve, and brands know this. Diversity is keeping with the real world, because we can see diversity all the time in our daily routines.
- Fashion for Every Body: How Diversity Is Shaping Today’s Campaigns
- Behind the scenes: A day in the life of a commercial model
- Embracing Your Curves: The Rise of Plus-Size Modelling
- Think You Need to Live in London to Be a Model? Think Again!
- Real People, Real Ads: Why Commercial Modelling Is for Everyone
Diversity isn’t about including everyone for the sake of it; there is a purpose why diversity matters even more so in 2026, and for the subsequent years. Including more people reflects trust and realism. It’s not really about a specific culture or what is trendy – more so, how can brands appear to a greater number of individuals by using realistic people.
For us, diversity matters because we know that commercial models can succeed no matter where they come from, what background they’ve grown up in, or simply what they look like. Happy commercial models are any age, of any ability, and of any background. More then ever, today’s campaigns rely on diversity to sell products that can make a difference to many people.
Diversity can influence modern campaigns by making the creative marketing professionals think differently. When decades ago a model standing in front of a camera holding a product would suffice, brands know that campaigns now need more impact – and more realism.
Using the full range of modelling talent available to them means brands have more variety to work with (more modelling firepower in their arsenal, if you will).
There has never been any grounded reason why dedicated people living with mobility restrictions couldn’t be employed in certain full-time jobs. Likewise, there’s no reason why individuals with unusual looks can’t do the same job as someone with more familiar looks. When barriers are destroyed, prejudice evaporates. We see far more diversity on our screens, in print and in everyday life than we saw years ago. And that’s all beneficial to a compassionate and respectable society.
“Diversity” isn’t a word-of-the-day, or even a year. We’ve placed models of diversity with many of our clients for several years, and we’re expecting modelling – including commercial fashion modelling – to lead the way by using anybody with the desire to do their best on a modelling set.
And providing those people just happens to be what we do best.
