Though we promote “normal” people in various modelling jobs around the UK, there’s no such thing as a “normal” model.
The essence of commercial modelling is variety which, in turn, increases versatility. And that is just what our clients are looking for. They want a range of sizes, shapes, ages and backgrounds to keep in line with the variety of marketing they produce to appeal to the public. And by appealing to the public, they prefer everyday people to model for them. It’s a perfect system for anybody looking to get a break and to work with some top companies in front of the camera.
Plus-size modelling continues to be more popular than ever. This type of modelling experienced a rise in popularity a few years ago; it was always there, of course, but it wasn’t as prominent as it is to this day. Now, the rise in plus-size models continues, and we’re here to help any plus-size person with aspirations of becoming a model. It’s realistic, and we have the number of reviews to prove it.

Plus-size models break the mould and continue to push the boundaries of what some people perceive a model to be. We must emphasize it’s only some people, because as times change a lot of people change their perceptions and opinions. These days, a lot more people accept that models can be just about anybody, which is something we’ve known and appreciated for a long time. Tall, slim, models are still popular – and rightly so – but for years there has been a shift to encompass more variety. Brands want to connect with more people – not to alienate them – so it’s natural that they want to use a more diverse range of models for their products.
- Embracing Your Curves: The Rise of Plus-Size Modelling
- Think You Need to Live in London to Be a Model? Think Again!
- Real People, Real Ads: Why Commercial Modelling Is for Everyone
- Every Ability. Every Body. Models Direct Champions Inclusive Modelling
- Child & Teen Modelling: Balancing School, Life, and the Spotlight
And because there are no restrictions for commercial modelling, there are far more opportunities for mature models, younger models and plus-size talent.
Curves should indeed be embraced. We see more wonderful fuller figures than ever on TV, on websites, in films and on social media, so our society is more familiar with the diversity that make our industry so fantastic. In the 1950s, the average female was a size 12; now it’s 16, and there’s nothing in celebrating figures of any shape.
As for males of any age, plus size models typically have taller, rounder bodies, and they are very important in a multitude of modelling assignments. Readers may not be surprised that plus-size models have gained recognition, but they may be taken aback by the number of jobs we look to fill requiring males and females of certain sizes.
Simply put, the demand is there, as it has been for several years. There is no “normal” shape or size more models – even high fashion ones. But it’s especially true for commercial models, where brands all over the world need a variety of models to help market their products and services.
There’s no better time to join us and see where your application will take you.

