Real People, Real Roles: The Rise of Everyday Models

The word “everyday” can mean “regular”, “mundane” or “normal”.

So, to describe our fantastic stable of commercial models as “everyday” is only partially the truth.

When we refer to commercial models as everyday models, we mean the following:

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  1. That anyone can excel as a commercial model.
  2. That our models work for brands and services that most of the general population know.

Everyday models can be fashion models, but they have no similarities with high-end fashion catwalk models. Nor are they usually “scouted” on high streets.

Our everyday models are not mundane, either. Quite the opposite, in fact. All our models have individual characteristics that breathe new life into the hundreds of weekly opportunities we present to them. Because we offer modelling work to registered models of all ages and backgrounds, there are no jobs classed as “usual”. Whilst our clients frequently approach us with job briefs asking for “fashion models”, that doesn’t mean they are generic, mundane jobs. Judging by the plethora of reviews, our models thing so, too.

Everyday models can be seen everywhere. They can be seen on social media, on websites, in magazines, newspapers and brochures, on YouTube channels, on TV, in film adverts…just about anywhere where the brand employing them wants the finished advert or promotion to be viewed by people.

The key characteristic is that they must display the looks and personalities of millions of people, thus appealing to most of the population. Conversely, catwalk models display the latest fashions presented by designers and thus are only employed in the high-end clothes sectors; the public rarely sees them anywhere else – apart from glossy magazines and on TV channels. Though their job is important, they are not everyday models.

If you’re new to commercial modelling, you may be asking yourself what types of jobs we offer our everyday models. The good news is that all our jobs are submitted to us by our vetted clients – hundreds of which have been working with us for years. A lot of our clients are well-known in all sorts of sectors, from retail to banking, to charities and councils, from fashion brands to food and beverage companies. Any brand or service that needs everyday models for their adverts and campaigns contacts a trusted modelling employment agency, which is why we receive plenty of job briefs to keep our models satisfied.

Here are some examples of everyday modelling jobs:

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Hundreds of everyday models are needed every week. It’s no secret that top brands all over the country need everyday people for photo sessions and filming. It remains the most effective way to market products and to get messages across to the country: real people used to appeal to real people.