We deal with real people – both as models and as clients.
When we use the term “real people” for our models we mean that they are everyday folk, not professionals. Our clients have been looking for “real people” to help boost their businesses for as long as we’ve been a registered company – that is, since 1990
Why do many top brands all over the world prefer commercial models to professional models or celebrities? Not all brands seek out the best commercial models; those with seemingly unlimited marketing budgets often approach agents for famous people or high-end fashion models. A quick look at both current adverts and those in the archives from years ago will show celebrities advertising a full range of products and services, from coffee and beer to banks and retail. That’s perfectly acceptable, of course, and we’re sure the adverts were very effective.
But why are “real people” the preferred choice for many brands, and how can they inspire a brand’s marketing department?
To understand why brands of all sizes choose “real people” is to appreciate the message they are trying to send. And it’s also important to realise their target audience. Not all our clients sell products. A lot do – naturally – but there are government and council messages that are aimed at the whole country without trying to sell products, and they regularly need “real-life” models.
So, what is the appeal of real-life models? Brands get inspired by every type of model that come under the “commercial model umbrella” because they instantly connect with their target audience: the general public who are interested to see what brands have to offer. It would be phoney to advertise common products and services using high-end fashion models. We’ve stated that high-end fashion models are used in adverts, but only by certain brands. A lot of our clients look to tap into the general market by using models their potential customers can relate to – and that’s the main purpose of our wonderful models.
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Plus, there is the issue of money. Whilst most of our modelling assignments are well-paid, we’re under no illusion that high-end models / celebrities are paid more. Not every brand have huge budgets. All brands will put some money aside for their marketing, although the amount is largely dependent on their annual profits.
Our commercial models have real life experience. This comes across on set. Commercial models appear that little bit more realistic – genuine, even. That’s what brands appreciate, and that’s why they keep coming back to us for the right models for their needs. Customers see themselves in commercial models, and that’s a huge advantage in a brand’s advertising.
We don’t criticise any form of modelling. Some types work better than others depending on the brand and the specific advert. However, we know that “real people” form the backbone of many successful campaigns because we supply those talented models to brands across the country.
Even with the prominence of AI, we know that real life models will be working with our clients and succeeding on set for years to come.
