Starting Mature Models Rising: Why Age Is No Barrier in the Industry

As we age, we might think that a button has been paused and life will expect us to stand still. Get ready to say goodbye to a new career or new hobbies because there’s nothing left to do!

Models Direct would like to challenge this idea though – we have a knack for challenging a lot of things, and we swear by following our belief that everyone should embrace the modelling industry.

We’re firm believers that it’s never too late to kick-start a new career as you grow into your later years.

Why?

When we get older, we grow wiser and carry more life experiences and wisdom we can enjoy sharing with others. Being an older model means you can bring more to the table and showcase a skillset that younger models might not be able to convey such as confidence But is there room in the industry for this age group to do this?

Yes! There definitely is! Our UK-based modelling hub has seen a sharp rise in the demand for senior models to showcase different campaigns on varying scales. Whether that’s online or in print, on billboards in the capital or on the side of buses. Modelling can extend through many mediums and enjoyed by different audiences of all ages, genders, and backgrounds.

Take our male model, Anthony, as an example. He was hired by pub restaurant giant Greene King for quite an experience and his testimony proves his delight! He expressed:

“A learning curve. As this was my first assignment I did not know what to expect. I was made very welcome by other models and by the film crew as I am somewhat older. It is amazing what goes into any filming to get it just right. Many thanks. I am a wiser old man…Anthony”

Another mature model in our books is Tumi! They were hired by Alzheimer’s Research UK for an extraordinary campaign:

“This was my first shoot through Models Direct and I loved it. Gemma my point of contact on this assignment was very helpful in providing information, answering my questions and helping me to get ready. She even messaged me on the day to wish me luck and followed up after, so thank you. 

The atmosphere at the shoot was great. The shoot crew welcomed us warmly, made us feel comfortable and relaxed and gave instructions in a way that made it easy to follow. I found it easy to work with the photographer, and my co-model from the agency and met other silver models. It was so much fun with lots of laughter and camaraderie, and I learnt a lot too. 

What an encouraging start and I look forward to more exciting opportunities in the future. I highly recommend Models Direct.”

Whilst older male model, Howard, was also booked to feature in Alzheimer’s Research UK’s campaign. He said:

“The photoshoot was for Alzheimer’s Research UK to help promote ‘Walk For A Cure’ – this is the charity’s flagship walking fundraising events which happen across the country in the summer.

The outside shoot initially captured us walking together and enjoying the day. As these events take place in the summer months, we had to look summary, wearing sunglasses, etc. For the shoot try and capture the essence of the day. I must say it was nothing like a summer’s day it rained most of the time!

Following this we went into a studio to capture some shots videos and stills, wearing some of the charity’s merchandise (hoodies, t-shirts, hats) as part of a wider shoot to produce images for their online shop and social media promotions.”

What an amazing bunch of genuine testimonials our female and male mature models left us with! We’re super proud of them and all of our models!

The key takeaway

Life and living isn’t just for the young, it’s for all of us! Nothing should stop you from exploring new hobbies and interests and even a career. And with the backing of a reputable modelling agency like ours, you’ll have the right support you need to get seen by clients whilst enjoying successful work spanning across a phletora of avenues.

So male and female silver foxes and trailblazers, if you’re looking to curate legendary work with your authentic self, then a mature-focused modelling career could fill the gap you’ve been looking for in your later years. Join our agency and see how we can launch an interesting career for you.