Our insights in the commercial modelling industry come from professional experience since 1990. As we launch into 2026, we are generating more exciting modelling jobs with more brands up and down the UK. It’s a progress that we expect to see, given the impact of marketing campaigns online, on TV and in printed media.
At the very core of our business are our commercial models – everyday people looking to use their looks and talent to help our clients appeal to the public by appearing in photoshoots and short films. We’ve been a “real agency” since we started out, not simply relying on a website to field queries. We have a solid team of booking agents on-hand to assist in any way, and we’ve even opened a second office in London to cater for the increased demand. In short, we’re in a good place.
And that’s great news for both our models and for the top brands we provide models to. All components of a thriving employment agency must click into place for it to be considered a success, and we’ll be looking forward to placing even more everyday people with our clients in the years to come.
As readers would expect the range of opportunities we can offer will increase as we put our efforts into 2026. We’ve always placed talented models with the right clients, so why are we so confident that our models will land big campaigns in 2026?
First, we’ve grown year-on-year for some time now. That’s due to the terrific models that join us, our loyal clients who trust us to provide them with the best commercial models, and to our staff who consistently illustrate their professionalism when organising the daily bookings. So, we wouldn’t expect anything else in the future than more growth.
Second, brands are always looking for fresh ideas and new ways to market their services / products. Though some might use AI in a small percentage of their campaigns (or at least be tempted to!), brands do not underestimate the authenticity – and importance – of using real, everyday models. We’re confident that top brands around the world see the value in using real models, and this equates to more work for talented human beings!
Third, the world keep evolving, and brands realise that stagnant marketing is detrimental to their business. By choosing the right models for their campaigns, they keep one step ahead of their competitors and gain a solid reputation amongst its customers.
Everyday people land big assignments by being themselves. Brands need to know what models look like when they book them; it’s no good if a model has changed their appearance without telling us, and that’s why we always stress that our models keep their portfolios as up to date as possible.
Whilst it’s impossible to know how models will feel or react working with professional photographers just by viewing their portfolio, brands choose their preferred models through viewing a model’s portfolio after we’ve put them forward in the first instance. Keep your images and reels fresh, current and clear; they could be plain and accurate, or bizarrely eye-catching and accurate…but all your images must be a true reflection of how you look.
Landing a big assignment probably won’t happen overnight. However, given the influence and status of the brands we work with, it could very well happen, even if you don’t expect it.
2026 could be the turning point you’ve been waiting for.
